Fast fashion is a common concept which allows people to keep up with the latest fashion trends. Often created with cheap materials, fast fashion is an affordable way to stay on-trend.
Although fast fashion is popular and apparel can be found in almost any high street store, this concept has led to several global economic, social and environmental issues.
Favouring sustainable fashion is a fantastic alternative to fast fashion, as it allows you to look trendy whilst protecting the environment.
Here at Loofes, we want to give you insight into how fast fashion impacts the environment and how we can help to lessen these impacts.